Bajaj Auto is launching yet another variant of Pulsar, its highest selling bike, next Wednesday. The 135cc Pulsar is positioned to attract young buyers of the 110-135 cc segment where Hero Honda sells its Glamour and Super Splendor; and Honda Motorcycle and Scooter India (HMSI) has Shine and CBF Stunner.T Pulsar will continue to have the looks of a bigger, sportier bike, but the engine will be 135 cc. The target customers are those who want a big-looking bike, but want higher mileage as well and hence will be content with a less powerful engine. The lower price will obviously help and so will its step-type seat, newer headlamp design and a sporty rear.Pulsar already has four variants with engine capacities of 150 cc, 180 cc and two models of 220 cc. But the latest launch will be significant as India’s second biggest two-wheeler maker is bringing in a huge change in the way Pulsar has been positioned so far.
After establishing itself in the premium segment (Pulsar and Avenger) where it has 80 per cent market share, Bajaj Auto is now taking Pulsar to the “executive” (110-135 cc) segment with a 135 cc variant.
Observers agree it’s an innovative move, For, The “executive’ segment presently commands a share of 15 per cent of the Indian bike market which stands at 8.4 million units. So why this latest change? S Sridhar, chief executive officer – two wheelers, Bajaj Auto, says, “We hope to move a significant portion of the Rs 45,000-bike customer to the new Pulsar which we will position competitively. This is our attempt to enlarge the Pulsar family from about 45,000 units currently to about 75,000-85,000 units a month.” The sub-150 cc model will take the company’s Pulsar sales to one million units and Bajaj hopes to achieve this target by the end of the next financial year. While Sridhar declined to specify the pricing details of the new bike, market experts say that if the new bike has to compete with the likes of Hero Honda Passion and Glamour, it has to price it well below Rs 60,000.
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Very informative post. Pulsar 135 looks best in terms of design.
Comment by Neerja — July 22, 2010 @ 10:55 am
New Launch Pulsar Light Sports is a class leading 135 cc bike new launch by bajaj.Its really amazing.
Comment by Bike Advisor — August 9, 2010 @ 10:05 am
when is it going to be officially launched?
Comment by Pinak Chatterjee — February 26, 2011 @ 3:13 pm
want it
Comment by Pinak Chatterjee — February 26, 2011 @ 3:14 pm